Click on the image of Tom Cruise in action mode in the film Edge of Tomorrow to be taken to today's work. You have some experience of this film, but you may not have seen the clip before.
You need to complete the task and hand your books in at the end of the lesson - even if you have not managed to complete all the questions in the time given. For those students who took their books home last lesson, you are also required to hand in the outstanding homework pieces.
Task: Improve your evaluation and print a copy out before the end of today's lesson. You have 50 minutes to complete this task.
Check it makes a clear link between your research powerpoint into other magazines and relevant target audiences and your final product. Do you comment on how you made the design decisions but support that with why your believe it will appeal the target audience you are aiming your product at?
Here's some tips to help you improve your first drafts....
Be exact and specific about the demographics of your target audience reader. State their age, gender, and demographic group.
If your market research only asks five people for their opinions, ask yourself whether it can be used as conclusive evidence of your target audience. Why not include comments from friends about your final product or ask more people to complete your survey.
Make sure you have used the data from your survey monkey questionnaires or at least share your product with people in the class to give you some target audience feedback.
Avoid writing "it will appeal to the reader because it catches their eye" or other vague statements. Explain why they would be unable to put the magazine down by referring to evidence from your research or discussing the role of representation and aspiration for example. Use the key concepts to help you explore what makes audiences buy products at all.
If you changed your magazine idea part way through the process, you must update your evaluation to make sure you are referring to the final product you have submitted to be marked.
Final thing... Read the brief again to be sure you know what to do.
You need to answer the following questions in as much detail as possible. This is a very important part of your magazine production portfolio.
Answer each question in as much detail as possible. Add examples from all parts of your work.
How effective was your research into similar magazines and relevant target audience. What did you learn from your research into these two areas? In what ways did this shape the creation of your magazine?
What creative decisions did you have to make at the different stages of your magazine production? How did your magazine change as your work progressed?
How closely does your magazine follow the forms and conventions of existing magazines? Give examples of real magazines you reference.
How successful is your finished magazine? What are its strengths and weaknesses?
This is the final question for Section A, based on the Action Adventure clip. The first part of the question is always the same but the areas of representation are chosen to fit with the clip. You are given bullet points to help guide you so make sure you read them carefully. They are designed to help you look at the representation of the main groups featured in the clip. Task: Looking again at the James Bond extract, read through the Q3 and the examiner tips. Attempt to write your answer in your book.
Discuss the representations in the extract.
Refer to stereotypes in your answer.
Use examples from the extract.
You may consider the representation of:
gender
race and nationality
Istanbul and London
criminals
heroes
Some tips from the examiners:
Some of these seem harder than others to discuss, but you only need to explore one in detail or three more broadly. Make sure you use the term stereotyping within your answer to gain more than a level 2 mark. However, you must show that you understand the concept of stereotypes by demonstrating your knowledge in your answer so avoid simply using the term without any examples. Name the stereotype clearly so it does not come across as simply your own opinion.
The best answers for the Bond extract textual analysis question discussed the anti-stereotypical representation of women, especially M’s position of power and Eve’s active involvement in the conflict. Successful candidates were able to identify the gender stereotyping when Bond grabs the wheel from Eve. Many answers discussed the ambiguity in the representations, such as M being authoritative and unsentimental and Eve having agency yet both still not taking a full part in the violence.
You could also discuss the contrast of professional London and chaotic under-developed Istanbul without lots of experience of the two places. There are lots of images and sounds that could exemplify what you mean.
Certain students need to look again at elements of their coursework before the marks go to the examiner. If that's you, your teacher will have spoken to you about any missing elements you need to address and given you a NEXT STEPS sheet to complete. Use these examples of previous successful students to make sure your coursework gains all of the marks it deserves.
