YEAR 10 MEDIA: The Amazing Spiderman Representation Task

YEAR 10 MEDIA: The Amazing Spiderman Representation Task: Preferred, Oppositional and Negotiated Readings All media texts can be "read" three ways. These are called preferred, opposi...

Comparing Representation of Teenagers

All students need to

• Make a list of character names
• Write a character profile for each character (include an image of each one too)
• Consider the ways that teenagers are represented in The Amazing Spiderman.

A B Grade student would:

• Create a table comparing teenage characters from The Amazing Spiderman to The Hunger Games
• List the mental qualities the characters have
• List the physical qualities the characters have.

An A grade student could

• Make links to teenage characters in other ACTION films
• Evaluate whether the representation in these films is realistic and fair

Extension Task

• Write PEE chains comparing how teens are represented in the two films.

The Amazing Spiderman Trailer

Film Marketing

Marketing Campaigns Case Study: The Hunger Games

Posters

There are a variety of posters which are used to create a marketing campaign. They all share similar art work, fonts and colours. However, the posters are changed to suit different times in the marketing campaign and for different target audiences.

What differences and similarities can you spot between these posters. Remember to use media language to describe the codes and conventions being used here.

Trailers

Watch the trailer. How does it sell the film to audiences? How does it link to the poster artwork?

Website

Look at the official website. How does it link in with the overall marketing campaign?

Teenagers in Film

How are Teenagers being represented in the film? 

Who are teenagers in the film? You need to look at how they are being portrayed. How are they dressed? How do they behave? How do they speak to each other? What kind of difficulties do they face and how well do they cope?

Focussing on the teenage characters below begin to build a detailed description of how they are represented in the film. Refer to scenes from the film to back up what you write about each character.

1. Katniss
2. Peeta
3. Gale
4. Cato
5. Clove
6. Thresh
7. Marvel
8. Glimmer
9. Foxface

For example: Katniss Everdeen

Katniss is represented as being very resourceful. One example is that she is highly skilled at climbing trees. This helps her numerous times in the film, most notably when she flees from Cato's group whilst injured. She has the sense to tie herself to the branch so that she won't slip and fall if she drifts asleep. This shows the audience she is adept at surviving outdoors and that she should be taken seriously by the other competitors in the Hunger Games.

This should be one of the many things you could write about Katniss. You need to do this for all the characters. Some characters will require less detail than other depending on how important they are to the plot of the film.

The Hunger Games Trailer

Cross Platform Marketing Campaign

Advertising Everywhere

Institutions work hard to promote their products across lots of different media platforms. An artist has a new track out and you begin to hear an artist's work being played on the radio, they are interviewed on a chat show, they are on the cover of a magazine, they appear on X-Factor and start Tweeting too much. This is NOT an accident. This is part of a marketing campaign.
Check out this Publishing Marketing Campaign for a book. How many different media products do you see?

Little Mix Album Promotion

New Album artwork will appear across the campaign

Little Mix were being interviewed on BBC Radio One's Breakfast Show to promote their new album Move which is out on November 3rd

Watch out over the next two months. Little Mix will be everywhere. There are already articles online Digital Spy and no doubt they will appear on X-Factor in the run up to Christmas.

Can you find a marketing campaign that has worked to promote another band or artist? Find as many media products as you can advertising the album and create a case study of that campaign. Think about the list below to help you.

1. CD Cover
2. Website
3. Interviews
4. Radio appearances
5. TV performances
6. Billboard posters
7. Social Network