Y10 Film Poster Audience Appeal

Film Poster for Avengers Age of Ultron

The marketing campaign for Avengers Age of Ultron involves a range of film posters to build up interest in the film. This happens in the build up to the film's release to ensure audience figures are vast so that the film makes a profit through box office sales.
You can see that the different posters are released to create excitement and interest in the film. They are designed to appeal to different audiences and drip feed information about the film in the approach to it being released to cinema audiences.
Posters are released in a certain order, usually the teaser posters are followed by official film posters and posters that will appeal to different groups of audiences. You can identify the different posters by the conventions used.
A teaser poster will rely on the key image, title and logos. It can be landscape rather than portrait to give the widescreen effect often seen on the cinema screen. Teasers tend to have limited information about the film.

Teaser Posters are released to generate interest in the film.

The film posters gradually introduce more information, until the final poster which includes all of the conventions. This is released closer to the film's release date. There are also posters which suggest the film could appeal to a range of audiences.

Look at these posters, especially the key image. Who do you think they are designed to appeal to?

Tasks: 

Create a version of your film poster to appeal to an alternative target audience. What changes do you need to make to your original first draft poster?

Create a teaser poster for your film idea. What conventions do you need to alter?

Deadline: The first drafts of this work need to be handed in on Wednesday 25th March in the lesson.