Magazine Glossary

Masthead – The name and logo of the magazine.

The Lead – the introductory paragraph of an article. Usually written in bold or capitals.

Body copy - refers to the text of your written articles, which should be produced as a printed presentation to accepted industry standards, e.g. correct use of language, font size, word limits etc. Usually written in columns.

Serif font – fonts like Times New Roman, or Baskerville Old Face, which have little bars (serifs) on the end of the letters.

Sans serif font – fonts like Impact, or Agency FB, which do not have little bars (serifs) on the end of the letters.

Drop Capitals – Really big letter, which start off an article.

Cross Head – Small sub-heading used to split up a large block of text.

White Space – white parts of a page other than text or pictures.

Mode Of Address – How the magazine talks to the audience.

Sell Lines – Text on the cover that helps to sell the magazine to the audience. Kerrang!’s sell line is “life is loud”.

Banners – text, which stands out because its on a coloured background.

House Style – a magazines distinctive design that distinguishes it from its competitors.

Borders – the gaps at the edges of the page.

Gutters – the gaps between the columns of text.

Leading - the space between lines of text.

Kerning - the space between letters.

Strap Lines – a smaller headline, printed above the main headline.

By-lines - name of the person who wrote the article. Picture Credits - where did the photos come from, or who took them.

Anchorage – The way in which text helps to pin down the meaning of a picture and visa versa.