Your Reader Likes....

Media Institutions use Market Research to guide them to make their magazine appeal to their Target Audience. Knowing what your readers like is key to being able to design a product that will attract customers and in turn generate profit.

Market Research Task

Who is your typical reader? Create a target audience profile page looking at all the demographics of a typical reader.

Use Survey Monkey to help you construct a questionnaire. Invite people to answer your questionnaire and then analyse the data. Present your findings with a commentary showing what you have learnt about your target audience. Explain how this will impact on your planning decisions for your magazine project.