YEAR 10 MEDIA: The Amazing Spiderman Representation Task

YEAR 10 MEDIA: The Amazing Spiderman Representation Task: Preferred, Oppositional and Negotiated Readings All media texts can be "read" three ways. These are called preferred, opposi...

Comparing Representation of Teenagers

All students need to

• Make a list of character names
• Write a character profile for each character (include an image of each one too)
• Consider the ways that teenagers are represented in The Amazing Spiderman.

A B Grade student would:

• Create a table comparing teenage characters from The Amazing Spiderman to The Hunger Games
• List the mental qualities the characters have
• List the physical qualities the characters have.

An A grade student could

• Make links to teenage characters in other ACTION films
• Evaluate whether the representation in these films is realistic and fair

Extension Task

• Write PEE chains comparing how teens are represented in the two films.

The Amazing Spiderman Trailer

Film Marketing

Marketing Campaigns Case Study: The Hunger Games

Posters

There are a variety of posters which are used to create a marketing campaign. They all share similar art work, fonts and colours. However, the posters are changed to suit different times in the marketing campaign and for different target audiences.

What differences and similarities can you spot between these posters. Remember to use media language to describe the codes and conventions being used here.

Trailers

Watch the trailer. How does it sell the film to audiences? How does it link to the poster artwork?

Website

Look at the official website. How does it link in with the overall marketing campaign?

Teenagers in Film

How are Teenagers being represented in the film? 

Who are teenagers in the film? You need to look at how they are being portrayed. How are they dressed? How do they behave? How do they speak to each other? What kind of difficulties do they face and how well do they cope?

Focussing on the teenage characters below begin to build a detailed description of how they are represented in the film. Refer to scenes from the film to back up what you write about each character.

1. Katniss
2. Peeta
3. Gale
4. Cato
5. Clove
6. Thresh
7. Marvel
8. Glimmer
9. Foxface

For example: Katniss Everdeen

Katniss is represented as being very resourceful. One example is that she is highly skilled at climbing trees. This helps her numerous times in the film, most notably when she flees from Cato's group whilst injured. She has the sense to tie herself to the branch so that she won't slip and fall if she drifts asleep. This shows the audience she is adept at surviving outdoors and that she should be taken seriously by the other competitors in the Hunger Games.

This should be one of the many things you could write about Katniss. You need to do this for all the characters. Some characters will require less detail than other depending on how important they are to the plot of the film.

The Hunger Games Trailer

Cross Platform Marketing Campaign

Advertising Everywhere

Institutions work hard to promote their products across lots of different media platforms. An artist has a new track out and you begin to hear an artist's work being played on the radio, they are interviewed on a chat show, they are on the cover of a magazine, they appear on X-Factor and start Tweeting too much. This is NOT an accident. This is part of a marketing campaign.
Check out this Publishing Marketing Campaign for a book. How many different media products do you see?

Little Mix Album Promotion

New Album artwork will appear across the campaign

Little Mix were being interviewed on BBC Radio One's Breakfast Show to promote their new album Move which is out on November 3rd

Watch out over the next two months. Little Mix will be everywhere. There are already articles online Digital Spy and no doubt they will appear on X-Factor in the run up to Christmas.

Can you find a marketing campaign that has worked to promote another band or artist? Find as many media products as you can advertising the album and create a case study of that campaign. Think about the list below to help you.

1. CD Cover
2. Website
3. Interviews
4. Radio appearances
5. TV performances
6. Billboard posters
7. Social Network

Promoting Music

How effective is a CD cover and how does it help artists connect with the right sort of audience?

Creating a CD cover at random has shown you that the key thing about promoting music is to try and create completely new ideas or to mix ideas that people may not have seen together before. By doing this you are saying to the audience that this music is completely original and new.
CD covers also follow the same Codes and Conventions:

• Key Image
• Title
• Artist Name

How can you write about your CD Cover?

Save it as a JPEG file and paste it on a Word document.
Deconstruct the CD cover using LIAR:

1. Explain what is on your CD cover using media language. (You could label it).
2. Explain why it would appeal to an audience and what kind of target audience would it work with?
3. Find other CD covers online and compare them with your own. Do they suggest what kind of music the album would be? Record this research work underneath your original CD deconstruction.
4. Save your work and email it to ldownie@lc.leics.sch.uk

YEAR 10 MEDIA: Creativity CD Cover Analysis

YEAR 10 MEDIA: Creativity CD Cover Analysis: Once you have produced your CD cover following the 'creativity' instructions , print it out in colour, stick it into your books and...

Is Production Easy?

Making a media product is hard work. It takes imagination, organisation, creativity and brilliant ICT skills.  Not only does your product need to look professional and creative but you need to completely know your target audience.

Last week we were looking at creating a magazine front cover that would appeal to a certain target audience. How successful was your final product and what kind of learning journey did you go on to get the product finished on time? Deciding the answers is called Evaluation. This is an important skill for Media Studies students.

Here is the task you should be finishing ahead of next lesson: 

Create an Evaluation Presentation (five slides using powerpoint).

•Explain your product (magazine front cover) and why it appeals to the target audience

•What research did you do? What did you find out?

•How does it follow the codes and conventions of magazines?

•Reflect on your work using media terminology (key concepts).

Representation

Representation from fordford

Katy Perry appears on this month's Elle magazine front cover.
Can you label the conventions of magazines using media language?

• Title
• Main Image
• Anchorage Text
• Sell Lines
• Date and Cover Price
• Website address

What is Reality?

How real is Eastenders, Holyoaks or Waterloo Road? Do you watch it and recognise young people like you or do you think their characters are nothing like reality? Television companies work hard to balance the need for dramatic storylines and enough real life to help audiences believe. But do you think they get it right?
This week, we have been looking at what Representation is all about and how it grabs the audience. Ask yourself why do you buy that £4 magazine because Canum Tatum is staring out from the front cover or Kristen Stewart is there looking really pretty? What is it that makes their image work? Why do you fall for the marketing and buy a product based on celebrity power?

Does the media sometimes get it wrong and show groups of people in a negative, unfair way? Are stereotypes real?

Your homework is asking you to look at how teenagers are represented in the media. You need to create a moodboard or collage filled with different images or phrases used to describe teenagers living in the UK. How are you being represented on TV, in magazines and newspapers or in advertising products? Hand it in on September 20th.