Wednesday 9 October 2013

Promoting Music

How effective is a CD cover and how does it help artists connect with the right sort of audience?


Creating a CD cover at random has shown you that the key thing about promoting music is to try and create completely new ideas or to mix ideas that people may not have seen together before. By doing this you are saying to the audience that this music is completely original and new.
CD covers also follow the same Codes and Conventions:

  • Key Image
  • Title
  • Artist Name


How can you write about your CD Cover?

Save it as a JPEG file and paste it on a Word document.
Deconstruct the CD cover using LIAR:

1. Explain what is on your CD cover using media language. (You could label it).
2. Explain why it would appeal to an audience and what kind of target audience would it work with?
3. Find other CD covers online and compare them with your own. Do they suggest what kind of music the album would be? Record this research work underneath your original CD deconstruction.
4. Save your work and email it to ldownie@lc.leics.sch.uk

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