Cross Platform Marketing Campaign

Advertising Everywhere

Institutions work hard to promote their products across lots of different media platforms. An artist has a new track out and you begin to hear an artist's work being played on the radio, they are interviewed on a chat show, they are on the cover of a magazine, they appear on X-Factor and start Tweeting too much. This is NOT an accident. This is part of a marketing campaign.
Check out this Publishing Marketing Campaign for a book. How many different media products do you see?

Little Mix Album Promotion

New Album artwork will appear across the campaign

Little Mix were being interviewed on BBC Radio One's Breakfast Show to promote their new album Move which is out on November 3rd

Watch out over the next two months. Little Mix will be everywhere. There are already articles online Digital Spy and no doubt they will appear on X-Factor in the run up to Christmas.

Can you find a marketing campaign that has worked to promote another band or artist? Find as many media products as you can advertising the album and create a case study of that campaign. Think about the list below to help you.

1. CD Cover
2. Website
3. Interviews
4. Radio appearances
5. TV performances
6. Billboard posters
7. Social Network