Marketing Campaigns Case Study: The Hunger Games
Posters
There are a variety of posters which are used to create a marketing campaign. They all share similar art work, fonts and colours. However, the posters are changed to suit different times in the marketing campaign and for different target audiences.
What differences and similarities can you spot between these posters. Remember to use media language to describe the codes and conventions being used here.
Trailers
Watch the trailer. How does it sell the film to audiences? How does it link to the poster artwork?
Website
Look at the official website. How does it link in with the overall marketing campaign?
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