Question 4a

This will get you started.

‘Peter Kay’s Car Share’ was first broadcast on --------------------- as it was believed by the producers that the target audience aged ---------- would be at home at this time before school / college / work on a------------.

‘Celebrity Juice was first broadcast on a ------------------------ as it was believed the target audience would have ------------------------------------.

‘Peter Kay’s Car Share’ and ‘Celebrity Juice’s’ target audience are contrasting as ‘PKCS’ audience fall into the ------------- demographic category as they are more likely to empathise with the narrative of the sitcom while ‘’CJ’s’ audience falls into the ------------------ category as the audience are likely to be ------------------------- and find comedy in the ---------------------- of the programme as they are more probable to keep up with current ---------------------.

Both programmes proved to be a success on their niche audience channels and were then switched to ----------------------, mass audience channels as they ranges over a wide demographic with programmes for all such as -------------------------------.

Both programmes were aired after 9pm as part of ‘watershed’, conveying that they both contain adult humour for a specific audience.

The exemplar answer from last lesson gives time, day and channel for both Gavin and Stacey and Have I Got News For You. This fits the level 2 descriptors. Any plausible scheduling is rewarded, as examiners cannot be sure which scheduling decision the candidates have studied and with long running programmes there may have been many different forms of scheduling. Some accurate explanation of why the programmes were scheduled in this way – such as a discussion of the watershed – should raise it into level 3. The answer achieves this with a discussion of why specific nights were chosen, their original scheduling on niche channels and a move to a mass channel, and a mention of the watershed.

To reach a level 4 your answer needs to explain why the channels chose to schedule these programmes and be definite about the time and the days both programmes were broadcast. You also need to link audience demographic to the channel in a clear fashion.