Cross Platform Marketing Campaign

Advertising Everywhere

Institutions work hard to promote their products across lots of different media platforms. An artist has a new track out and you begin to hear an artist's work being played on the radio, they are interviewed on a chat show, they are on the cover of a magazine, they appear on X-Factor and start Tweeting too much. This is NOT an accident. This is part of a marketing campaign.
Check out this Publishing Marketing Campaign for a book. How many different media products do you see?

Little Mix Album Promotion

New Album artwork will appear across the campaign

Little Mix were being interviewed on BBC Radio One's Breakfast Show to promote their new album Move which is out on November 3rd

Watch out over the next two months. Little Mix will be everywhere. There are already articles online Digital Spy and no doubt they will appear on X-Factor in the run up to Christmas.

Can you find a marketing campaign that has worked to promote another band or artist? Find as many media products as you can advertising the album and create a case study of that campaign. Think about the list below to help you.

1. CD Cover
2. Website
3. Interviews
4. Radio appearances
5. TV performances
6. Billboard posters
7. Social Network

Promoting Music

How effective is a CD cover and how does it help artists connect with the right sort of audience?

Creating a CD cover at random has shown you that the key thing about promoting music is to try and create completely new ideas or to mix ideas that people may not have seen together before. By doing this you are saying to the audience that this music is completely original and new.
CD covers also follow the same Codes and Conventions:

• Key Image
• Title
• Artist Name

How can you write about your CD Cover?

Save it as a JPEG file and paste it on a Word document.
Deconstruct the CD cover using LIAR:

1. Explain what is on your CD cover using media language. (You could label it).
2. Explain why it would appeal to an audience and what kind of target audience would it work with?
3. Find other CD covers online and compare them with your own. Do they suggest what kind of music the album would be? Record this research work underneath your original CD deconstruction.
4. Save your work and email it to ldownie@lc.leics.sch.uk

YEAR 10 MEDIA: Creativity CD Cover Analysis

YEAR 10 MEDIA: Creativity CD Cover Analysis: Once you have produced your CD cover following the 'creativity' instructions , print it out in colour, stick it into your books and...

Is Production Easy?

Making a media product is hard work. It takes imagination, organisation, creativity and brilliant ICT skills.  Not only does your product need to look professional and creative but you need to completely know your target audience.

Last week we were looking at creating a magazine front cover that would appeal to a certain target audience. How successful was your final product and what kind of learning journey did you go on to get the product finished on time? Deciding the answers is called Evaluation. This is an important skill for Media Studies students.

Here is the task you should be finishing ahead of next lesson: 

Create an Evaluation Presentation (five slides using powerpoint).

•Explain your product (magazine front cover) and why it appeals to the target audience

•What research did you do? What did you find out?

•How does it follow the codes and conventions of magazines?

•Reflect on your work using media terminology (key concepts).