Sunday 8 November 2015

Y10 Representation Theory

It is not possible for the media to present the world as it really is because when the media constructs meanings about the world they change or mediate what is really there.


Richard Dyer is a British media theorist, who discussed a star's special place in the audiences' lives. He suggests that the star image is manufactured and artificial and that individual stars have their own unique selling point in order to grab and hold our attention - for example Justin Bieber's hair.

The paradox of the Star

Dyer goes on to say that a star must be represented as both ordinary and extraordinary at the same time, in order for the audience to buy into their celebrity status. They need to appear to be just like us (the audience/regular people), but also at the same time possess something we do not have and something that makes them special, different, extraordinary. This may mean that they are more talented, gifted, confident, passionate, artistic, sensitive, carefree or sexy, but they are also allowed to be rebellious, anti-social, or angry maybe. They are idealised versions of humanity or in other words idols.

He also thinks this paradox (a statement that contradicts itself) means that the star has to be present in our lives, in terms of in our social group chats, our style, our habits and our consumption habits. However, they are also absent; something we think of as out of reach, on a pedestal and not actually there.

Task:
1. Look at the images of the celebrities below and consider what they are using as their unique selling point.
a) Pharrell Williams and his wife Helen.
b) Miley Cyrus performing at the VMA Awards 2015

Write about the representation of the celebrity. Include the following:

  • facial expression
  • styling e.g.: hair, make-up, clothes, costume, props
  • background (the mise en scene). What does the background/ setting/ location they are in tell us about them





2. Select four celebrities of your own choice and complete the same activity.

3. Complete work on word and glue into your book.


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